ARETE

Our primary color and haircare line, Areté blends modern science with a deep respect for nature. Their formulas are rooted in botanical and clinically researched ingredients, designed to support hair and scalp health without compromise.
Their color line meets European Union cosmetic safety standards — among the most rigorous in the world — and is enriched with pomegranate, apricot, and olive oil to nourish the hair while delivering rich, dimensional results.
Areté also holds the gold standard against animal testing, is certified by the Butterfly Mark — a recognition for luxury brands committed to sustainability — and uses wind energy in production. Their commitment to ingredient transparency, performance, and environmental responsibility aligns deeply with our own.