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Portland’s Blonding & Balayage Experts

Ammonia-Free Color, Lived-In Blondes, and Radiant Shine

Right in the Heart of the Old Port

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About Us

At Newfound Hair Co., we believe beautiful color starts with healthy hair. Our colorists specialize in dimensional blonding, hand-painted balayage, and corrective color using clean, ammonia-free formulas that keep your hair vibrant and strong. Whether you’re looking to refresh your highlights, correct tone and brassiness, or achieve a full transformation, we’ll help you find your perfect shade.

Our Services

Balayage & Blonding

From subtle, sun-kissed highlights to bold, bright blondes, our stylists hand-paint color for a soft, natural finish that grows out beautifully.
Gloss & Glaze Treatments

Add luminous shine and smoothness with a custom gloss or glaze. Perfect for toning, refreshing faded color, or adding extra radiance between appointments.
Corrective Color

Not loving your current tone or color? Our specialists will gently restore balance, brightness, and confidence with expert corrective techniques.
Ammonia-Free Color

Experience beautiful results without harsh chemicals. We use clean, professional color formulas that deliver stunning depth and dimension — safely and sustainably.

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What Our Clients Say

This salon has absolutely everything and then some when it comes to style and thoughtful design. Samantha has been my stylist for several years and did an incredible job as usual and the tools and products on offer are second to none. This is exactly what every business in Portland should look like! Can't wait to come back!

Courtney S.
Newfound Hair Co is a gorgeous new salon in Portland’s Old Port — warm, inviting, and full of great energy. The space is stunning (exposed brick, antiques, espresso machine!) and the staff clearly love what they do. Nina worked magic on my cut and color with thoughtful suggestions and incredible skill. I left feeling amazing — I’m a lifer for sure!

Julie
I just had my first appointment at Newfound Hair Co and it's lovely. I've been going to Samantha King for 4 years now and while I would follow her anywhere, I'm glad it's at Newfound. Sam is an artist and she always gets it right, whether it's a cut or color. She really takes care of you, which is maybe the best part. The salon itself is gorgeous and soothing and I can't wait to spend more time in the space! A+, all around.

Tory N.